Listing a token on an exchange is one of the most critical stages in the development of your crypto project. The success of this stage impacts various aspects, including investment attraction, community growth, token interest, and overall market value. Selecting the appropriate exchange for your initial listing, IEO (Initial Exchange Offering), and Launchpad is critical.
It is important to note that the more customers an exchange has, the more stringent the rules, requirements, and rigorous listing procedures the exchange will impose for listing on its platform. Securing a listing on these exchanges can significantly impact the asset’s price and overall project demand. Indeed, the listing’s importance often surpasses the project’s technical concepts, ideas, and technologies. Even if a project is innovative, lacking trading availability on reputable exchanges can hinder community attention.
https://coinmarketcap.com/rankings/exchanges/ On Coinmarketcap, you can find a list of the top crypto exchanges sorted by 24h trading volume.
That’s why everyone strives to sell their token on centralized exchanges, and those with more ambition take a swing at the mastodons like Binance. But in this matter, ambition alone is not enough – if a top-level exchange is chosen, then the requirements for the project will be appropriate. What are they? – Let’s analyze them below.
How to list a token on Tier-1 Crypto Exchange?
So, judging by the information provided by the exchange itself, the first thing you need to do is fill out several forms specifying the required data:
- Project name and token;
- Token ticker;
- The valuation of the project at the last investment round;
- The direction of the project’s development;
- Percentage of tokens allocated to the community;
- Listing type: Megadrop, Launchpool, Direct Listing;
- TGE (Token Generation Event) date;
- Project Team details;
- Ecosystem data
- Tokenomics
- Project presentation
And many other important questions. In addition, Binance and other Tier-1 exchanges have several other requirements, including regular updates on project development status, customer focus, having “at least a minimum viable product,” and so on. After listing, the exchange continues to monitor the project regularly to ensure that it continues to meet the required standards. These reviews may include regulatory analysis, security monitoring, and project activity monitoring.
Launching tokens at a high, fully diluted valuation and low circulating supply can result in dilutions from future unlocks, which can place selling pressure on tokens. Such a market structure can be unfavorable for retail investors and loyal project community members.
When listing on their own, many fail at various stages:
- Choosing an irrelevant exchange. It’s important to choose an exchange that meets your project’s standards. Not every project can achieve a listing on a Tier-1 exchange. And if you choose another exchange, for example, one with a bad reputation or low trading volume, it can have a negative impact on your token placement.
- Listing rejection. Many people fail at the application stage. It is crucial to consider many factors and details and include all project features, metrics, and documentation.
- Working with inexperienced market makers or partners can negatively impact the project, leading to reputational damage and rejection of the listing application.
Navigating the listing process can be complex and time-consuming, especially if you tackle it alone. There’s a significant risk of errors, incorrect document submissions, and potential rejection after a lengthy waiting period.
To mitigate the risk of negative outcomes, some projects choose not to seek direct approval for their applications. In addition to personal involvement, projects can benefit from specialized consultants who assist with listings on major exchanges. This is especially true for a team without experience in successfully listing their project. Often, newbies have a poor understanding of the legal intricacies and fail at various stages, wasting valuable time.
Here are the stages involved in listing your token on Kraken (without explicitly mentioning any company names):
- Free Consultation:
First, we will consult to evaluate your project and determine if it meets the exchange’s requirements. We will help you develop a listing strategy and select the most appropriate exchanges. If our cooperation continues, we will sign the contract and move to the next stage. - Document Collection and Preparation for Listing: At this stage, we will help you fill in the application form, correct the data if necessary, and prepare the legal documents required for listing.
- Project positioning. We help present the project competently before listing.
- Fundraising: We can also assist in obtaining strategic investments and fundraising. All these actions increase investors’ attention and interest in the future listing.
- Project finalization: We help to finalize the unfinished product to ensure compliance with the requirements of the selected crypto exchange. Fast adaptation to the requirements of the exchange.
- Negotiations with exchanges: At the last stage, we negotiate with the selected exchanges through partner channels and wait for the listing decision. According to statistics, 84% of our clients receive positive decisions from exchanges.
- Post-listing work. The main work is done and your token is listed on the exchange. We can continue our cooperation and help with essential things such as:
- Market making. After listing, it is crucial to maintain trading volume and manage liquidity. We can help you select and introduce you to a reliable market maker.
- Marketing. In addition to listing, there are many other areas that require attention. As part of marketing, it is important to maintain the level of interest in the project, launch advertising campaigns among influencers, work directly with users, and organize various events, airdrops, and other activities that increase interest and awareness of the project.
- Consulting. Helping to create a roadmap and overall strategy for the further development of the project.